TL;DR: Purchasing a unique domain name is an important step in building a strong online presence, but it is not enough. To fully protect your brand and gain the most benefits from your domain name, consider also purchasing related TLDs. With multiple TLDs, you can prevent others from using similar domain names, provide a wider range of marketing options, and improve your search engine rankings.

When it comes to building a strong online presence, a unique domain name is crucial. However, simply purchasing your desired domain name may not be enough to fully protect your brand. That’s why it’s important to also consider purchasing related TLDs (top-level domains) when buying a unique domain name.

Having multiple TLDs for your brand can help prevent others from using similar domain names that could potentially confuse customers or dilute your brand’s reputation. For example, if your brand’s primary domain is “example.com,” it would be wise to also purchase “example.one” and any other relevant TLDs that may be used by competitors or imposters.

In addition to protecting your brand, owning multiple TLDs can also provide a wider range of marketing options. For example, you can use different TLDs for different campaigns or target audiences. You can also use TLDs to direct traffic to specific pages on your website, such as “example.one/sale” for a current promotion.

Another benefit of owning multiple TLDs is search engine optimization (SEO). Having multiple domain names that point to your website can increase the number of links pointing to your site, which can improve your search engine rankings.