TL;DR: The introduction of gTLDs has been a positive development for the domain industry. They have given businesses and individuals more options and opportunities when it comes to choosing a web address, and have the potential to offer significant benefits in terms of branding, marketing, and SEO.
The world of domains has changed significantly in recent years with the introduction of new generic top-level domains (gTLDs). These new domain extensions have given businesses and individuals more options when it comes to choosing a web address that suits their needs.
Before the introduction of gTLDs, the options for web addresses were limited to just a few well-known extensions such as .com, .org, and .net. This often resulted in a situation where the perfect domain name for a business or individual was already taken, leaving them to settle for a less-than-ideal web address.
But with the introduction of gTLDs, the landscape has changed. Now, there are hundreds of new domain extensions to choose from, ranging from industry-specific options like .realestate and .photography, to more general options like .guru and .club.
Not only do these new domain extensions give businesses and individuals more options, they also offer the potential for increased branding and marketing opportunities. A web address that includes a relevant gTLD can help to establish a business or individual as an authority in their industry, and can even serve as a unique selling point.
For example, a photography business that uses the web address
www.yourbusiness.photography is likely to be perceived as more professional and trustworthy than one that uses a more generic domain extension like .com or .net.
In addition to the potential branding and marketing benefits, gTLDs can also be a useful tool for improving search engine optimization (SEO). By using a relevant gTLD in a web address, businesses can help to improve their search engine rankings and make their website more visible to potential customers.